New Book The Redneck CEO by Gary Findley Debunks Stereotypes of Leadership Skills that Drive Business Success

A small-town, country boy from Axtel, TexasFindley’s roots didn’t include big city life, Ivy League colleges or worldwide travel to end up in the boardroom growing massive organizations around the world. But that’s exactly where his career landed with the very same principles that he carried from home. And with great pride he shared that background on an episode of the Emmy-award-winning “Undercover Bossseries earlier this month.

Now in The Redneck CEO he’s unveiling a timely dose of real-world inspiration for others about the possibilities within reach. It includes a redneck’s tale of making millions, losing millions and getting it all back again with the kind of tools available to everyone.

“I haven’t always had the best jobs or made the most money,” Findley says. “But what I learned growing up in the country was priceless to guide me through the highs and the lows and get me where I am today. Those facing the toughest hurdles in the world could benefit from the same lessons.”

Findley credits his rural upbringing for instilling his strong work ethic and unshakeable faith, the keys that have carried him through life. That foundation fed his entrepreneurial drive and led him to run his own businesses, serving as a franchise owner of multiple franchise brands and ultimately becoming an executive to grow some of the largest franchise networks across the country and around the world. Fast-forward and that help-your-fellow-man outlook from a hot and dusty Texas town has translated into Findley awarding more than 10,000 franchises to help people become their own boss.

Today, as the founder of Stellar Brands, he is overseeing multiple business networks in the home services industry and once again turning a successful organization into a pathway for business ownership for others and job creation for thousands more.

Gary Findley is living proof that when you do the right thing, focus on service, and never sell out for money or pride, success will come. It may not come on your timeline, but it will eventually come,” says Hall of Fame Speaker, Executive Coach, and New York Times bestselling author waldo waldman in the foreword of the book.

The Redneck CEO: Faith, Hope & Hard Workpublished by BizCom Press, is available at

About the Author
With over 30 years of experience helping new and seasoned entrepreneurs award more than 10,000 franchise locations worldwide, Gary Findley is a master at business development. Today he serves as the CEO of Stellar Brands, an umbrella company uniting Restoration 1, bluefrog Plumbing + Drain, The Driveway Company, softrock, and potential future acquisitions under one multi-branded service organization. Together, they include more than 350 franchise locations across the US and Canada. In addition to these home service brands, the Stellar Brands platform also includes FranXperts, a leading franchise consulting and development company.

SOURCE Stellar Brands


Leave a Comment

Your email address will not be published. Required fields are marked *