CIRKAY announces the UK’s first ever chart compliant album to include an NFT for Fiction Records’ act ‘The Amazons’ on Eluvio

STOCKPORT, England, April 21, 2022 /PRNewswire/ — CIRKAY, the social commerce platform used by creators and brands to deliver content and experiences to their followers and fans, today announced in conjunction with Virgin Records the release of The Amazons Digital Box Set NFT. It marks the first release of the CIRKAY Fan Pass, a unique type of Utility NFT programmed to grant access to content which is stored directly on the Blockchain. The NFTs will be sold on the CIRKAY Marketplace powered by Eluvio’s eco-friendly blockchain technology.

as of thursday 21st April 2022 at 4PM BST, 100 Digital Box Set NFTs are available to buy at with a pre-order copy of the Vinyl LP of The Amazons’ upcoming third album ‘How Will I Know If Heaven Will Find Me?’. Those who purchase the pre-order bundle will receive a link to mint their NFT immediately after purchase and will receive the album vinyl and a physical certificate of NFT ownership when the album is released on 2nd September 2022. The package is the first ever OCC UK chart certified compliant release to include an NFT.

The Digital Box Set NFT grants the owner access to exclusive content from The Amazons including unseen animated photos from the band’s archives, demo clips of upcoming singles, handwritten lyric artwork and an exclusive track by track analysis from the band which will all be accessible by simply clicking media channels that are embedded within their NFT. The content drops will be spread over the months leading up to the album release, with the first drop of content available immediately once the owner mints their NFT.

As the first ever CIRKAY Fan Pass, the Digital Box Set showcases the capabilities of this unique type of Utility NFT. Eluvio’s technology is eco-friendly and highly energy efficient both in the ways it manages media and uses blockchain technology. By storing the content on the Eluvio blockchain it is kept securely protected, and through a novel compositional and just-in-time protocol, the Eluvio Content Fabric does not make digital file copies and dramatically reduces the network storage and usage requirements of today’s traditional streaming and distribution systems. The Eluvio Content Fabric’s blockchain also uses an eco-friendly “proof-of-authority” consensus, which avoids the high energy consumption used in computational “proof-of-work” blockchains.


Created by Push Entertainment, CIRKAY brings two decades’ experience of eCommerce and innovation for leading global brands and creators. Co-founder of Push Entertainment, simon scott has worked at the forefront of music technology dating back to Daft Punk’s ground breaking Daft Club. Bringing digital fan clubs into the Web3.0 era, CIRKAY allows creators complete creative control over the content they share with their fans and followers under the state of the art protection provided by the Blockchain. A low-cost and energy efficient solution empowers creators to reward their true fans and monetize their creative artifacts in a scalable way. CIRKAY Fan Pass technology is currently only available to select creators, visit for more information and to register your interest.


Eluvio ( is the content blockchain for the creator economy. The Eluvio Content Fabric is a utility blockchain network for owner-controlled storage, distribution, and monetization of digital content at scale. It provides live and file-based content publishing, transcoding, packaging, sequencing, and dynamic and static distribution, and minting of derivative NFTs for all ranges of content experiences. Customers of Eluvio include FOX, MGM Studios, SONY Pictures, and others. Eluvio LIVE, powered by the Eluvio Content Fabric, provides ticketed streaming events and media marketplaces from global artists including the Black Eyed Peas, Dolly Parton, Rita prays, and others. Eluvio is led by Emmy Award-winning technologists, Michelle Munson and simu, founders and inventors of Aspera, a pioneer in digital video transport technology that was acquired by IBM, and a core team of innovators. Based on Berkeley, Calif., Eluvio has received numerous industry awards including the prestigious Engineering Excellence Award by the Hollywood Professional Association. More at:

SOURCE Push Entertainment


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