HI-CHEW heaven? Candy brand is creating a Palm Springs fantasy house

Remember the 2019 Palm Springs Taco Bell Hotel stunt? Well, if you thought the coming and going of that “tacoasis” meant you’d lost your chance to spend a night inside a giant marketing gimmick, you’d be wrong.

Morinaga America, the company behind the “HI-CHEW” brand of Japanese candy that is perhaps best known by many for getting stuck in your teeth, has announced it is temporarily turning a Palm Springs property into what it is billing as a “fantasy destination.” fit for the biggest chewy candy brand fan.”

The pop-up “HI-CHEW Fantasy House” is being created as part of a nationwide sweepstakes to promote the brand’s new Fantasy Mix, which contains three new flavors of HI-CHEW. The contest is open to residents of the United States who are 25 and over with the winner getting a free two-night stay at the fantasy house, which has three bedrooms and bathrooms.

Leave a Comment

Your email address will not be published.