US-Egyptian designer Jacquie Aiche talks new collection, working with Sofia Richie
DUBAI: Celebrity-loved jewelry label Jacquie Aiche’s recently released collection, “Divine Rising,” is all about summer loving — and the part-Egyptian designer behind the brand spoke to Arab News about the inspiration behind the line.
Inspired by “Mother Earth,” the designer, who was born to an Egyptian father and an Indigenous American mother, explained that the new release celebrates the creative energy drawn from new beginnings.
“It seems as if everything around us is going through an incredible period of rebirth and transformation, so I wanted to honor this sense of renewal, and the beautiful, wild nature it carries,” the designer said.
For this collection, the jeweler tapped US model Sofia Richie to front her campaign.
The 23-year-old It-girl posed in the brand’s diamond-encrusted body chains, bracelets, earrings and rings which were designed and handcrafted in Aiche’s studio.
“Sofia radiates such a natural, ethereal glow and was an absolute dream to work with,” said Aiche. “Her energy from her made the jewels shine even brighter.”
For Aiche, jewelry is “everything” — it is much more than just adornment. “It speaks to the soul. It is a form of self-expression, a way of deep healing and a talisman of personal meaning,” she explained.
The designer’s main goal with her brand, she said, is to create pieces that carry “special, transformative energy” that brighten up her customers. I want to spread the love I feel daily,” she said.
Aiche launched her eponymous label from her garage in 2008.
When she first began making jewelry, she would design pieces anonymously and sell them in her boutique, she said.
“At that time, fine jewelry was so traditional but I wanted to create pieces that felt special, spiritual and personal,” she said. “I felt so connected to the healing power of precious stones and wanted to share that energy with the world. When I saw how women responded to my pieces, I knew I was on the right path since the brand has taken a life of its own.”
She has since amassed an impressive celebrity client list that includes Hailey Bieber, Usher, Rihanna, Jada Pinkett Smith and Blake Lively.
“I have such a strong, beautiful tribe, who have all sorts of organically found and gravitated towards my designs. I love that about life, the unknown and the unexpected,” she said.