Ms. Marvel Show Billboard Cleverly References Original Comics

A new Ms. Marvel show billboard cleverly references the original Marvel comics with the titular heroine overlooking her hometown of Jersey City.

Marvel is getting creative with its marketing with a new Ms Marvel billboard cleverly referencing the character’s comics history. Iman Vellani is leading the cast of the new Marvel Cinematic Universe series as Kamala Khan, a Pakistani-American Avengers fangirl who gains superhuman abilities of harnessing cosmic energy, creating constructs and stretching her body in immense proportions with the help of a magical bangle. Ms Marvel will follow Kamala as she works to get a handle on her powers and learn the origin of the bangle, all in the hopes of finding what kind of hero she is.

Alongside Vellani, the cast for Ms Marvel includes Matt Lintz, Yasmeen Fletcher, Zenobia Shroff, Mohan Kapur, Saagar Shaikh, Rish Shah, Laurel Marsden, Adaku Ononogbo, Laith Nakli, Travina Springer and Aramis Knight. Bad Boys for Life duo Adil El Arbi and Bilall Fallah are leading the directing team with Bisha K. Ali serving as head writer of the show. After three years of being in the works, Ms Marvel is finally gearing up to introduce the world to Kamala Khan and Marvel is keeping anticipation high in a fun way.


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With just over a week remaining until the show’s premiere, one Reddit user shared a photo of a special Ms Marvel The billboard ad, situated on the New Jersey Turnpike, cleverly references the character’s original comics history as a cutout of Ms. Marvel sits on top of the billboard overlooking the city. Check out the charming billboard below:

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the Ms Marvel billboard isn’t the first time in the show’s marketing campaign Marvel has sought to utilize the character’s comics history to build anticipation for it. An early poster for the series saw Kamala perched atop a streetlight and her scarf blowing in the breeze, cleverly referencing 2014’s Ms Marvel Vol. 3 No. 5, whose cover was a near identical image. Images and posters released for Ms Marvel in the lead up to the show’s release have also doe well to offer detailed looks at Kamala’s comics-accurate costume to come from the MCU title.

Despite these efforts, there has been some skepticism from comic book fans over the change of Kamala’s powers in Ms Marvela necessity as her comics origins dealt with Inhuman genes, an aspect the MCU has largely moved away from after Inhumans‘ failure. These doubts have been somewhat sated with first reactions to Ms Marvel largely praising the MCU series for its upbeat and charming nature and Vellani’s lead performance as the titular heroine. The wait for Ms Marvel is nearly over as the show premieres on Disney+ on June 8.

More: Ms. Marvel Critic Reactions Prove The Backlash Was Absurd

Source: Reddit

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