Meet the Players Behind these SciFi, Fantasy and Horror Immersive Experiences

Okay, seriously—how cool is our AV industry that a seemingly small AV component plays such a major role in creating immersive experiences that trigger visitors to feel like they are part of a SciFi, fantasy, or horror film? Right?

The full arsenal of Wētā Workshop’s movie-making ability is on display in the fantasy section at Unleashed, having dreamed up and physically built a completely imaginary world, cast of characters and ecosystem for our original fantasy film Age of the Ever-Clan. (Image credit: Wētā Workshop / BrightSign)

Wētā Workshop Unleashed (opens in new tab) is an exciting new ‘part film set, part creative workshop’ attraction housed in the Sky City Hotel of Auckland City, New Zealand. Integrated by Toulouse Group, a New-Zealand-based audio-visual consultant, the visitor attraction showcases the innovations of Wētā Workshop, the industry-renowned makers of props and visual effects for an impressive array of films that includes Lord of the Rings (opens in new tab)Avatar (opens in new tab)and Bladerunner (opens in new tab).

The resulting experience is an explosion of creativity, mayhem and color that blurs the lines between reality and fantasy through smooth content management from the BrightSign players. Following a ‘red carpet’ entrance, visitors are directed through nine distinct zones, each matching a genre of the films being created within a fictional studio. All the Bright Sign (opens in new tab) players are locally networked. The push of a single button by a staff member issues commands to multiple players that send either the video or audio and lighting elements to multiple projectors, a surround sound loudspeaker system, and a theatrical intelligent lighting system.

Walk onto a film set of the science fiction adventure movie Origins.  Projected light plays across the stage and a stunning light display with an epic sci-fi soundtrack begins.  A gigantic robot and epic spaceship immerse you in an atmospheric sci-fi wonder.

Walk onto a film set of the science fiction adventure movie Origins. Projected light plays across the stage and a stunning light display with an epic sci-fi soundtrack begins. A gigantic robot and epic spaceship immerse you in an atmospheric sci-fi wonder. (Image credit: Wētā Workshop / BrightSign)

BrightSign Players Deliver a Customizable Media Experience

BrightSign HD224 and LS424

(Image credit: BrightSign)

Five BrightSign HD224 and 65 BrightSign LS424 players power the experience, each with a different role in the installation. A further 35 BrightSign LS424 players are used for audio-only throughout the site.

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